Quality vs. Quantity

June 30th, the day before CASL Law takes effect in Canada.  June 30th, the day after the biggest street party, Worldpride.  There is an eery silence in the City of Toronto.  Is it that we are all hungover from the festivities?  Perhaps, we are all waiting for Rob Ford to make his grand re-
entrance?  hmmm..maybe not that last one.

Worldpride, for all of its fantastic glory (oh and it was fantastic), was covered corner to corner with Sponsorships.  These companies weren't afraid to show their true colours.  It almost felt like it was a dare. "I double dog dare you to logo a thong and hire Toronto's hottest people to dance the day away.  They "put it all out there" in the truest sense of the word.  TD must of got a list of Toronto's most beautiful and put them all in the cutest green daisy dukes I have ever seen.

But after the hangovers subside, the new friend requests are accepted and the streets of Toronto get ready for Canada Day, we have a new challenge ahead of us. CASL Law will commence.

What does this mean to Marketers?  It means you have to step it up.  You have to actually EARN your subscribers, it means you need to focus on Quality not Quantity.  It mean that you have to finally pull together everything that you learned in school and start understanding who your customers are, what they value in your brand and how important they are.

You want to keep your job?  You now have to start earning your keep.  Show the world that your brand is better than just another email blast with call to action.  Show the world that your brand has value and that it means something and that you give back!

Worldpride corporate sponsorships proved that you can do it for events.  Show us you can do it everyday.