The Human Experience

I am so excited to be part of this great network of Customer Experience trailblazers! Come out and learn more about the evolution of the customer, the patient, the human experience within different environments. 


Humanizing The Customer Experience

Register Here - CXPA Toronto Event - The Human Experience

March 19th 5:30 pm
SAS Canada
280 King Street East
Suite 500
Ontario M5A 1K7
Canada

Humanizing The Customer Experience

We have all interacted with the healthcare sector in some capacity and likely have a story or two to share about our experiences. The industry has recognized that improving the Customer Experience not only reduces the cost to serve and improves brand reputation; it ultimately optimizes the Human Experience. The beneficiaries are both those who are served as well as employees. Sound familiar? The sector is catching up to what commercial enterprises have been recognizing for some time. 

Our next event will engage a discussion about initiatives in the Health Care sector to humanize the Customer Experience.  Our panelists will come at it from different perspectives including Technology, Hospital, and Insurance. It’s sure to stimulate an interesting discussion and will provide takeaways that all of us in CX can benefit from. And don’t forget, refreshments will be served.

Below is our panelist lineup:

Hospital For Sick Kids - Cindy Bruce-Barrett RN BScN MN PMP

Cindy Bruce-Barrett is a certified project management professional with a Bachelor of Science degree in Nursing, a certificate in Management from Ryerson University as well as a Master’s degree in Community Health Nursing from D’Youville College in Buffalo New York.

Cindy joined the Hospital for Sick Children in 1997 and in 2004 was appointed Director, Corporate Strategic projects. In her current role, Cindy leads a number of corporate and clinically based initiatives and is responsible for overseeing a team of senior project managers focused on a service delivery model that includes project and strategy management, business development, service excellence, facilitation and consultation.

Manulife Financial - Camille Frank, AVP Customer and Advisor Experience

Camille is a well-seasoned insurance professional with 20 years of insurance experience. She has worked in a number of areas within the industry and has held a variety of roles.  

Camille currently leads the Customer and Advisor Experience team which is responsible for the overarching experience programs for the Canadian Division.  Her breadth of experience and capabilities provides her with a unique perspective on consumer-insurer interactions.  Camille has an Honours Bachelor Degree in Biochemistry and Neuroscience from the University of Toronto, and is a Certified Employee Benefits Specialist.  

Liberate – Dr. John Reeves, Founder and Managing Partner

Dr. John Reeves is a real life physician entrepreneur! John transitioned his career from a sports/family practice to digital advertising in 1995 when first confronted with the positives and negatives of the "Dr. Google" patient. He felt that the best "leadership" for great digital solutions that supported healthcare professionals and patients alike would come from within the medical ecosystem.

This began his 18 year journey that has taken him through 3 critical business positions that have ultimately shaped the Liberate patient education platform he has recently launched. Liberate, a first-of-its-kind healthcare education and adherence platform, offers a complete patient point-of-care closed loop relationship between healthcare professionals (HCPs), patients, and pharmaceutical industry sponsors.